YouTube Marketing Mastery 2024: SEO & Algorithms

YouTube marketing: grow your video views and subscribers with YouTube SEO, recommendations, YouTube ads and YouTube live

Created By Sharpening your Axe .
‍4.5 STAR RATING
30,453 students

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πŸ€” Looking for a proven blueprint to master YouTube SEO and understand its ever-changing algorithms?

πŸ“ˆ Ready to boost your channel’s visibility and grow a loyal audience faster than ever?

πŸ™Œ Want to unlock the secrets behind crafting irresistible video titles, thumbnails, and descriptions?

🎯 Eager to discover actionable strategies for driving organic traffic and maximizing video views?

πŸŽ₯ Craving insider tips on creating engaging content that ranks higher on YouTube's search results?

πŸ’° Dreaming of turning your channel into a profitable business with long-term success?

IF YOU CAN RELATE TO ANY OF THESE, THEN YouTube Marketing SEO & Algorithms COURSE IS FOR YOU

13.5 hours on-demand video

Learn at your own pace with over 1.5 hours of pre-recorded video lectures that you can access anytime.

5 downloadable resources

Supplement your learning with a downloadable resource, such as a cheat sheet, workbook, or practice exam.

Access on mobile and TV

Take your studies anywhere with access to the course materials on your mobile devices and even on your TV for a comfortable learning experience.

Full lifetime access

Never lose access to the course content. Enroll once and revisit the lectures and resources whenever you need a refresher.

Certificate of completion

Earn a certificate upon completing the course, a valuable recognition of your accomplishment.

3 articles

Articles to help improve your knowledge on the course

What you will learn

- Create a SUCCESSFUL YouTube channel with many views
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- Master YouTube SEO
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- Grow on YouTube, and make money with your channel

- Get more engagement with your YouTube videos

- Sell product or services from YouTube

- Promote your channel and individual videos like a marketing professional

- YouTube monetization

- Find rapid growth for your YouTube channel
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- YouTube recommendation algorithm

- YouTube homepage algorithm

- YouTube shorts

- Build an audience and a brand on YouTube

- YouTube ads

Course Content

32 sections β€’ 191 lectures β€’ 13h 38m total length

YouTube marketing course introduction and welcome

YouTube marketing WARM WELCOME TO YOU & What you will get from the course

Top YouTube strategy for 2024 that we will follow in this course

Starting with YouTube SEO: Keyword research, on page SEO, off page SEO

YouTube SEO introduction

Long-tail vs. short-tail keywords

More YouTube keyword research tools: VidIq, TubeBuddy, and AnswerTheRepublic

Keyword tool introductions so you know which to use and how

YouTube keyword autosuggest to get keyword ideas

VidIQ and TubeBuddy plugins

Starting with YouTube SEO keyword research using the Google keyword tool

Keyword research example & getting you more comfortable exploring SEO keywords

Further keyword research and competitor research with VidIQ

Keyword research for YouTube with ChatGPT Artificial Intelligence

Keyword research for YouTube with ChatGPT Artificial Intelligence

Another fascinating keyword tool

Onpage SEO introduction

On page SEO for YouTube

On page SYouTube title field length on mobile and smaller devices
EO for YouTube

Video title exercise

More on writing the description of the YouTube videos

More YouTube description writing strategies

Another strategy for your YouTube video description to boost engagement

Description writing exercise

Description writing exercise - answer

Description writing exercise - answer two

Correctly filling out your YouTube video tags

Video tag ideas

Tag research example with a paid version of a tool like TubeBuddy

Tags exercise

Tags exercise - answer

Using hashtags in video titles

How YouTube really treats your on-page SEO

Official documentation from Google that impacts image SEO

YouTube search ranking factors

How to get more thumbs up

How to get more YouTube comments

How to make sure people watch your videos longer

More benefits of having more engaging videos with longer watch-times

How to boost views and embeds with Quora

Getting extra embeds and views on Medium

Intelligent and tasteful video commenting to get more views and subscribers

Get more views with this YouTube viewing service

Experiment of contacting Fiverr sellers to get YouTube views

How to increase sales and traffic from your email signature

Ring the bell strategy to get more engaged subscribers who watch more videos

Secret to how I make YouTube videos rank in Google search!

CC for SEO boost

YouTube recommendation algorithm

YouTube recommended videos

How YouTube engineers create the recommendation algorithm and YouTube home page

Different language keywords + get recommended by using "piggybacking" keywords

YouTube channel keywords (for the entire channel) to boost SEO & recommendations

Playlists to boost recommendations

How to influence the YouTube suggested videos with a website or a blog

YouTube playlist strategy with using existing videos by other creators

Get more subscribers with the subscribe watermark on all your YouTube videos

Adding a subscribe widget to your website

Video end screen: Your secret weapon to get more sales and vie

YouTube YMYL (for health, politics, fitness, finance, cooking channels)

YouTube shorts

YouTube Shorts - new good opportunity

Helpful totorial on how to create great shorts from the YouTube Creators channel

YouTube shorts long-tail keyword strategy

YouTube shorts upload tutorial

How shorts are discovered on YouTube - it's different than other videos

My experiment of publishing a few YouTube shorts on my channel

More views from better video titles and thumbnails

Section introduction to writing better titles

Video title copywriting introduction

EXERCISE: Writing more catchy video titles that contain SEO keywords

EXERCISE ANSWER: Writing more catchy video titles that contain SEO keywords

Creating beautiful YouTube thumbnail images for free with Canva

Section introduction on how to create beautiful custom YouTube thumbnail images

Thumbnail dimensions - before you begin your design

YouTube thumbnail captions, and what I did to hire a thumbnail desiger

Canva for creating beautiful original images for YouTube

Beginning to create your YouTube thumbnail

Branding and marketing using the Thumbnail while continuing to design

Adding text and more branding images to the YouTube thumbnail

Adding arrows to make the video pop more

Example: How visuals and headlines can draw attention and drive clicks & views

Example of another YouTube channel and their YouTube thumbnail branding

Working with different fonts and font sizes on your YouTube thumbnail images

Where to get royalty free images to use for your YouTube thumbnail

Using YouTube analytics to get clues about what to improve in your videos

Using YouTube analytics to get clues about what to improve in your videos

Easier way to get to your YouTube analytics

Video virality

Explaining the viral coefficient formula

Viral coefficient calculator

Ads having a role in virality

How to get shared by celebrities by creating celebrity fan videos

How I built my channel and how you should build yours

My overall channel strategy and insights

Troubleshooting your channel if you are not seeing early success

Biology and Neuroscience of entrepreneurship and starting a business

YouTube monetization

Eligibility requirements for YouTube monetization with ads

Patreon: A way to get donations for your channel on a regular basis

Selling affiliate products from your YouTube channel

Student case study of selling affiliate products on YouTube

Getting sponsorships for your videos as an influencer

Monetizing with YouTube memberships

YouTube monetization with big potential to promote products on platforms

YouTube Live

YouTube Live section introduction

Starting to go live on YouTube and downloading the video streaming software

YouTube live tips for long-term success

Few channel branding tips

Custom and unique YouTube channel URL - good for branding and ease of sharing

Setting the trailer video shown to new or subscribed viewers

Channel features videos and playlists

Super strategy for your channel name

Collaborating with other YouTubers for promotion

Section introduction - collaborating with other YouTubers for cross-promotion

Advertising on specific YouTuber channels, and how to get their emails

Email template you can use to reach out to YouTubers for collaboration

Pitch script if you don't want to colab, but just want to pay for promotion

Common things to consider for a show

Introduction to show planning

Advanced content repurposing with strategies that work today & in the future

Show goals and what is possible to achieve

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Requirements

- Please be open to trying the ideas in this course
- Please have a good Internet connection in order to have the videos play smoothly

Description

In this course you will learn 3 new ways to get traffic to your website with image SEO:

1) You will be able to rank every one of the pages on your website a little higher by doing correct SEO tagging of your images.
2) You will be able to rank in image search and get traffic from Google image search.
3) You will understand how image size inside your web pages effects the image rendering, and you will be able to make ideal social media posts that render perfectly no matter which social network you are posting on, and by rendering perfectly, you'll have a nicer post which gets more engagement and more traffic to your website.

‍IMAGE SEO IS UNDERRATED BUT POWERFUL

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When you hear people talk about SEO, they rarely mention image SEO. This is great because it isn't as crowded as some of the other SEO fields and it is less competitive, which is good for us.

Who this course is for:

Marketers and entrepreneurs

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Testimonial

Loved learning new stuff that was taught in a simple way. New nuggets learnt as well!




Patronella

9 days ago

A lot of advice on using Google image search SEO, using the right keywords, using WordPress, even how to set image size for social media posting. Way more!

Kristie S.

1 month ago

It was a very good course. I have a few new and useful things that I did not know before. Glad I got this course

Sarah F.

2 months ago

The way he explained the topic is easy to understand. The breakdown of the intricate part leading to the detailed climax is appreciated.
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Carla B.

2 months ago
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