You'll Discover
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The digital marketing landscape: Gain a solid understanding of the various digital channels available, from social media marketing and content marketing to search engine optimization (SEO) and email marketing.
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Crafting a winning digital strategy: Learn how to define your target audience, set achievable goals, and develop a data-driven plan to reach them effectively.
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Social media mastery: Unlock the secrets of captivating social media content creation, community building, and utilizing paid advertising to amplify your reach.
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Content marketing magic: Master the art of creating high-quality content that attracts, educates, and engages your audience, establishing yourself as a thought leader in your industry.
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Website optimization: Learn how to optimize your website for search engines, ensuring your ideal customers can easily find you online.
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Analytics that empower: Delve into the world of marketing analytics, learn how to track key metrics, and gain valuable insights to measure your campaign success and continually refine your strategies.

Here's what sets this course apart:
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Learn from the experts: Gain valuable insights and practical strategies from industry professionals who are passionate about sharing their digital marketing expertise.
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Actionable lessons: This course isn't just theory – it's packed with practical exercises and real-world case studies to help you apply your learnings and see tangible results.
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Build a supportive community: Connect with a community of fellow learners and marketing enthusiasts, share experiences, and ask questions in a collaborative environment.

Module 1: Building Your Digital Foundations (Charting the Course)

Lesson 1.1: Demystifying the Landscape: Explore key digital channels like social media, content marketing, SEO, and email marketing, understanding their functionalities and how they work together.
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Lesson 1.2: Goal Setting for Success: Define SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) for your online presence, aligning marketing efforts with your overall business objectives.
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Lesson 1.3: Building Your Brand Identity: Develop a clear and consistent brand identity that resonates with your target audience across all digital touchpoints.

Module 2: Crafting Your Digital Strategy (Targeting the Bullseye)

Lesson 2.1: Know Your Audience: Conduct in-depth audience research to understand your ideal customer's demographics, online behavior, interests, and pain points.
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Lesson 2.2: Competitive Analysis: Analyze your competitor's digital presence, identifying their strengths, weaknesses, and potential gaps you can exploit.
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Lesson 2.3: Developing Your Content Strategy: Plan the types of content you'll create, tailoring it to each digital channel and aligning it with your target audience's needs.

Module 3: Social Media Mastery (Engaging Your Audience)

Lesson 3.1: Understanding Social Media Platforms: Explore the unique features and functionalities of major social media platforms like Facebook, Instagram, Twitter, and LinkedIn.
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Lesson 3.2: Content Creation for Engagement: Learn how to craft compelling content specific to each platform, fostering audience interaction and building a loyal following.
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Lesson 3.3: Paid Advertising Strategies: Unlock the power of paid advertising on social media platforms, reaching a wider audience and achieving targeted marketing goals.

Module 4: Content Marketing Magic (Storytelling that Sells)

Lesson 4.1: The Art of Storytelling: Master the art of content creation that educates, entertains, and inspires your audience, establishing yourself as a thought leader in your industry.
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Lesson 4.2: Content Formats & Distribution: Explore various content formats like blog posts, infographics, videos, and podcasts. Learn effective methods for distributing your content across various channels.
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Lesson 4.3: Content Calendar & Management: Develop a content calendar to plan and schedule your content creation and distribution, ensuring consistent brand messaging across platforms.

Module 5: Search Engine Optimization (Getting Found Online)

Lesson 5.1: SEO Fundamentals: Understand the basics of search engine optimization (SEO) and how to optimize your website content and technical aspects to rank higher in search engine results pages (SERPs).
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Lesson 5.2: Keyword Research: Learn how to conduct keyword research to identify relevant keywords your target audience is searching for and incorporate them strategically into your content.
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Lesson 5.3: Building Backlinks: Discover strategies for acquiring backlinks from high-quality websites, which can significantly improve your website's authority and ranking in search results.

Module 6: Email Marketing Essentials (Building Relationships)

Lesson 6.1: Building Your Email List: Learn effective strategies for acquiring email subscribers and building a targeted email list for your marketing campaigns.
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Lesson 6.2: Crafting Compelling Email Content: Master the art of crafting engaging email content that resonates with your audience, encourages clicks, and drives conversions.
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Lesson 6.3: Email Marketing Automation: Explore email marketing automation tools and techniques to streamline your email marketing efforts and personalize the customer journey.

Module 7: Data & Analytics (Measuring Your Success)

Lesson 7.1: Website Analytics Essentials: Understand key website metrics like traffic sources, user behavior, and conversion rates, gaining valuable insights into your audience's online journey.
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Lesson 7.2: Social Media Analytics: Learn how to analyze key metrics on social media platforms to understand what content resonates with your audience and measure the effectiveness of your social media campaigns.
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Lesson 7.3: Data-Driven Marketing Decisions: Leverage data insights from various sources to continuously refine your marketing strategies and optimize your campaigns for maximum ROI.

The Course: Full "Unleash the Power of Digital Marketing & Social Media" course videos.  Value ($297)
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AI Bot Access: 24/7 trained AI answers course questions, addresses anything that could be misunderstood , and  escalates to live person on request within 24 hours. Value ($2497)
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Course Summary: Condensed version of the course for faster learning.Sometimes, we just want to hear  the highlights and circle back to the details later if needed  Value ($297)
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Student Community: Private group for students to connect, ask/answer questions, and interact with the course's creator or their team. Value ($1597)
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Expert Q&A: Ask one question to a successful boutique owner about anything in the course.
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We provide an insider opportunity to ask the one most important question that you’d ask if you only had one chance  to speak face to face with the expert Value ($997)

Satisfaction Guarantee: Full refund if you honestly complete the course and aren't satisfied. Value ($97)
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Total Value $5882