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Business development course: create strong business relationships and distribution, technology, and brand partnerships
Created By Sharpening your Axe .
4.5 STAR RATING
8,568 students
enroll now🤔 Seeking a structured blueprint to master strategic business development and drive growth through meaningful relationships?
🤯 Ready to propel your business to new heights by attracting and retaining loyal clients?
🙌 Yearning to unravel the secrets of building strong partnerships and creating value for stakeholders?
🏗️ Craving actionable strategies to generate buzz and drive organic business growth?
🎨 Eager to unlock the secrets of crafting a compelling business narrative and effective communication strategies?
💻 Dreaming of implementing relationship-driven models that ensure long-term business success?
Learn at your own pace with over 3.5 hours of pre-recorded video lectures that you can access anytime.
Supplement your learning with a downloadable resource, such as a cheat sheet, workbook, or practice exam.
Take your studies anywhere with access to the course materials on your mobile devices and even on your TV for a comfortable learning experience.
Never lose access to the course content. Enroll once and revisit the lectures and resources whenever you need a refresher.
Earn a certificate upon completing the course, a valuable recognition of your accomplishment.
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Articles to help improve your knowledge on the course
- Learn to negotiate good business development deals
- Use technology, information, distribution, and brand partnerships
- Learn how to structure business development deals
Get expert feedback on your business ideas and niche
- Learn how to start and grow your business relationships
13 sections • 43 lectures • 3h 22m total length
Introduction and welcome to this business development course | 02:04
Difference: business development vs. B2C vs. B2B. Long-term strategy | 09:07
Situations: product development, brand leverage, marketing, info-sharing | 05:35
Examples of my own business development deals - section introduction | 00:56
Case studies and examples of real businesses and business development options | 05:35
B2B business development partnership example | 04:48
Example of a business development deal that didn't work out - why | 06:48
Example: joint venture business development partnership to make something new | 03:55
Section introduction - examples of big brands working together | 00:29
The fashion industry and the garment industry | 06:37
Business development examples for an Elearning company | 05:44
Section introduction - increasing the chances of your partner outreach efforts | 00:37
A creative way to get noticed by potential partners | 06:05
Ways of appearing more attractive for promotional partnerships | 05:39
Other ways to network and get attention | 02:34
Start business relationships by networking in your niche - trust is imperative | 03:48
Bad business development cold pitch example | 08:51
Example of a good business development cold pitch | 07:38
Using social media (LinkedIn and Facebook) for B2B sales & business development | 10:05
Strategies to start an initial business development meeting | 05:40
Script elements for your first business development meeting or call | 05:54
How to follow up the first business development meeting or call | 04:36
Example of a real follow-up email and a mistake I made | 05:23
Business card networking section introduction | 01:11
Body language for successful networking | 06:22
Short pitch under 30 seconds | 05:12
Introduction to negotiation in a way that strengthens the relationship | 06:47
The #1 most important negotiation tactic for partners to want your relationship | 02:31
Bad-cop, good-cop negotiation technique | 03:57
Who should name the first price? | 03:31
B.A.T.N.A, bluffing, and when to walk away | 05:50
When negotiating too much is a bad idea and backfires | 07:22
If you have aggressive dialog partners, here are ways to make them calm | 02:49
How to deliver bad news in a negotiation to get better results | 02:59
What not to do - errors when pitching | 05:54
Introduction to a scheduling software for booking meetings and appointments | 04:49
How to set up Hubspot appointment scheduling software | 07:17
Sending out the appointment-scheduling invitation with your schedule link | 03:20
How to send an introduction email | 02:45
How to gracefully and professionally reply to an introduction email | 04:26
Tip for keeping your business development partnerships positive | 02:05
Course certificate for this business development course - how to get it | 04:54
Thank you for being a great student in this business development course | 00:30
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Master business development to leverage strengths of other companies to enhance your own through creating business partnerships that carry long-term benefits for your business and the businesses you partner with.\
LEARN HOW TO ALIGN AND STRUCTURE DEALS
See examples of how to take a hopeless business situation, and reverse it using business development that helps you partner with with the right kinds of companies that can help you.
EMPHASIS ON THE QUALITY OF RELATIONSHIPS
The emphasis of this course will be on quality of the most important business relationships rather than many mediocre relationships.
Anyone can send out mass spam-like email campaigns hoping to get a few responses. But those aren't too well targeted, and typically yield poor results.
The best results come from fostering a few wisely chosen business relationships with the right people. If your relationships with the right people grow over time, it will lead to many big deals where everyone wins.
GET INTO GOOD DEALS
It's not enough just to do business development (sometimes referred to as biz dev), you also have to negotiate a good deal for your business, and the business you are partnering with. So in this course, you will also learn the common negotiation tactics where both parties win.
Entrepreneurs, business owners, and people looking add business development to their skills
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