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Create a single successful event or event-series with effective event promotion, planning, management, and monetization
Created By Sharpening your Axe .
4.5 STAR RATING
enroll now🤔 Feeling overwhelmed by the ever-changing world of SEO?
🤯 Do you yearn for a comprehensive guide to unlock the power of SEO for your events?
🙌 Seeking to attract a targeted audience and maximize your event reach?
🏗️ Craving a clear roadmap to boost event visibility and drive registrations?
🎨 Ready to leverage SEO strategies for impactful event marketing?
💻 Dreaming of sold-out events and a thriving event management career?
Learn at your own pace with over 7 hours of pre-recorded video lectures that you can access anytime.
Supplement your learning with a downloadable resource, such as a cheat sheet, workbook, or practice exam.
Take your studies anywhere with access to the course materials on your mobile devices and even on your TV for a comfortable learning experience.
Never lose access to the course content. Enroll once and revisit the lectures and resources whenever you need a refresher.
Earn a certificate upon completing the course, a valuable recognition of your accomplishment.
- Create a successful event series with a growing attendance
- Get publicity and press coverage for your events
- Learn to use social media and SEO to promote your events
- Get clients from events and make money from events
- Avoid liability protection and whether you should get insurance
- Monetize events in a most effective ways and get your attendees to maximize their spending
- Get personalized help from the instructor if you have specific questions
- Use events to promote any business, even if your business isn't directly an event-oriented business
- Join office hours with the instructor and get your questions answered by an expert in a conversation
- Learn how to hire staff
22 sections • 90 lectures • 7h 7m total length
Welcome, what to expect, and how to take the course (02:47)
Elements of a successful event series & your first (06:43)
Creating an eye-catching event headline that will grab attention (07:07)
Writing a compelling event description (07:44)
SEO for your event page (05:12)
Event title quiz 2 questions
Section introduction - leveraging large websites to get many event attendees (02:37)
New: How to find good event websites for promotion (05:28)
Eventbrite and Meetup (03:43)
Walkthrough of posting your event on Eventbrite and Facebook (04:38)
Getting a big audience from existing groups on your first week (03:54)
Attend other events, see how they manage & network (03:03)
Repurposing your event content and doing content marketing with (05:55)
If you are an event planner like party planner or wedding planner (05:28)
Pre-event social media & email buildup checklist (also how to grow email list) (03:56)
Collecting email addresses and social media contact from attendees (04:00)
Facebook group idea (03:01)
Should you blog to promote events and how to get free content (02:37)
During event social media marketing and spreading the sharing (04:22)
During event: Making people feel more welcome and promoting future events (02:42)
Post-event social media marketing (02:24)
How to get publicity by finding and attracting influencers to your attendance (07:19)
Resources and websites to get event publicity (04:11)
How to find journalists who cover events in your area (03:40)
Getting staff for your event as part of your event management (05:47)
Pitching event sponsors (06:25)
How to find contacts at companies that you can ask to sponsor your events (02:59)
Getting an event venue as part of your event management and event planning (05:15)
Prizes and raffles (04:41)
Types of event vendors (06:49)
How to research vendors to make sure you hire the best (04:22)
Vendor negotiation tactics to get a better price (04:41)
Vendor negotiation continued (01:45)
Types of insurance and when each is appropriate (06:26)
Researching event insurance companies (04:20)
Event waivers (01:42)
How to get your waiver created (02:53)
Business registration for events introduction (07:02)
Event management checklist recapping much of the material covered in the course (08:38)
Ways to generate revenue for your event (06:23)
NEW! How to help your website's SEO and link-building with events (03:36)
How to get citations and brand mentions to help your Google search ranking early (06:01)
What you can accomplish with events (01:31)
One time event vs. event series (05:06)
If event series, how often should the events occur? (04:16)
Should you have speakers or guests? Or should it be just you? (03:50)
Planning for event quality (04:46)
Planning for financial sustainability of the event series (06:41)
Event merchandise and branding strategy taken to the next level (05:33)
Getting extra sharing and engagement with Facebook events (05:53)
Example of how event listings get promoted (01:49)
Example of how to set up the event on Facebook (03:41)
Explaining the examples in the coming videos (01:18)
Note: What to do if you don't have a Facebook page (00:50)
Explaining the Facebook Business Suite and the Facebook Business Manager (05:34)
Setting up your Facebook business accounts and logging in (01:15)
Setting up 2-factor authentication for security - now required by Facebook (05:28)
Customizing your Facebook Business Suite dashboard (02:02)
The Facebook ad library for spying on successful competitor ads (10:02)
Options for creating your video ad (05:06)
Starting to use and explore your Facebook Business Suite and pages (05:07)
Organizing Facebook business accounts and pages (04:07)
Setting up your Facebook ad account and connecting it to a page (02:13)
Nuances of running ads for no profit, and how it compares to free strategies (06:14)
Three different ad strategies for running ads to content (07:05)
Creating your Facebook Pixel (now called data set), and connecting to website (15:10)
Setting up Facebook custom audiences (06:38)
Our ad strategy, and setting up our first ad - part 1 (08:38)
Creating an ad campaign part 2, starting to create our ad set (07:59)
Creating an ad campaign 3, finishing the ad set and targeting (05:31)
Campaign setup part 4 - finishing up the ad creative (04:34)
The option to boost posts with an ad for a specific post (06:19)
Setting up Facebook Pixel for a Shopify store, and connecting to Shopify (07:12)
Possible pitfall of using the Ad Manager with the wrong ad account (02:47)
Creating WaveIfYouLike custom conversions (05:11)
Creating a Facebook ad campaign, custom events, custom audiences, and A/B tests (13:30)
Creating retargeting ads for Ecommerce products (06:28)
Connecting your Instagram account to also run Instagram ads through Facebook ads (04:09)
Ad creation and optimization checklist to stay on track (03:45)
Creative strategy for custom audiences (02:56)
Retargeting ads quiz (1 question)
Facebook page for events - section introduction (00:44)
Creating a new Facebook business page so we can use it to run ads (02:20)
Page permissions and details (01:32)
Page banner size (02:28)
Setting up the profile and brand image (01:37)
How to set up your Facebook page screen name (02:23)
Facebook page call to action button and About section (03:41)
What technology to use to create your website and should you do it yourself? (04:05)
Finding a good domain name (08:09)
Course certificate: How to get it if you need it (04:54)
We are nearing the end of the course (03:05)
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