Mastering Pricing Strategies & Negotiation Skills

Ideal pricing strategy for B2B products, apps, eCommerce, books, freelancing, coaching. Plus pricing via negotiation

Created By Sharpening your Axe .
‍4.6 STAR RATING
5,792 students

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πŸ€” Seeking a structured approach to mastering the art of pricing and honing negotiation skills?
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🀯 Ready to elevate your business with cutting-edge pricing strategies and drive exceptional value for your clients?
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πŸ™Œ Yearning to decode the secrets behind effective price setting and creating compelling offers?
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πŸ—οΈ Craving actionable insights to develop robust negotiation tactics and close deals with confidence?
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🎨 Eager to uncover the techniques to craft pricing models that resonate with your market and maximize profitability?

πŸ’» Dreaming of implementing negotiation strategies that build lasting business relationships and ensure sustainable success?

IF YOU CAN RELATE TO ANY OF THESE, THEN Mastering Pricing Strategies & Negotiation Skills COURSE IS FOR YOU

3 hours on-demand video

Learn at your own pace with over 3 hours of pre-recorded video lectures that you can access anytime.

16 downloadable resources

Supplement your learning with a downloadable resource, such as a cheat sheet, workbook, or practice exam.

Access on mobile and TV

Take your studies anywhere with access to the course materials on your mobile devices and even on your TV for a comfortable learning experience.

Full lifetime access

Never lose access to the course content. Enroll once and revisit the lectures and resources whenever you need a refresher.

Certificate of completion

Earn a certificate upon completing the course, a valuable recognition of your accomplishment.

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What you will learn

- Maximize revenue from each customer
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- Identify the ideal pricing across various products and services
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- Product pricing

- Learn sales negotiation skills and how to close a deal
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- Maximize lifetime customer value (LTV) and spending
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- Service pricing

Course Content

18 sections β€’ 39 lectures β€’ 3h 8m total length

Pricing course introduction

What to expect from this pricing course and food for thought to begin | 03:28

LTV and maximizing repeat sales and customer spending

LTV introduction and how lifetime customer value impacts your pricing strategy | 05:39

Strategies to boost LTV in many ways with many examples | 08:19

Benefits of raising LTV if you plan or want to run ads | 01:58

Discount and promotional strategy | 05:01

Pricing introduction

Pricing introduction | 06:20

Pricing for ecommerce

Pricing across marketplaces like Amazon, Udemy, Etsy and others | 04:40

More notes on selling in marketplaces | 03:49

Pricing for apps

Free vs. paid apps, and the freemium business model | 07:27

Pricing for B2B for B2Bng your coaching program

Should you tell your pricing upfront? | 06:14

Same item sold for $20 to $5,000 on my path to finding the ideal way to sell |Β 05:44

Pricing for freelancers

Follow this pattern as a freelancer or an agency | 06:39

Also sell services that can be long-term services | 02:17

Pricing for books

Section introduction to book pricing | 03:30

Pricing Kindle books | 06:47

Pricing paperback books | 03:24

Pricing for coaching programs

Pricing coaching programs | 03:24

Up-selling challenge

Up-selling challenge | 02:46

Negotiation

Introducing negotiations | 01:53

Bad-cop, good-cop negotiation technique | 03:57

Who should name the first price? | 03:31

B.A.T.N.A, bluffing, and when to walk away | 05:50

When it becomes a bad idea to negotiate too much | 07:22

Listening to the amount of time it takes the other person to reply | 02:36

If you have aggressive dialog partners, here are ways to make them calm | 02:49

Emotional intelligence when selling

What is empathy | 04:04

How I use empathy and emotional intelligence in sales | 06:11

Handling sales objections

Handling sales objections | 08:32

Example of how I handle sales objections in my sales process | 06:46

Planning for increased product engagement and with that revenue

Example of planning for LTV that can start even in the business planning stage | 06:55

How to design your business for long-term engagement & regular spending | 03:52

Miscellaneous

Free consultations | 04:20

Student Q&A

Answering a question about starting low margin businesses | 02:55

Inspiring buying emotions through copywriting

Section introduction - inspire positive buying emotions like excitement | 03:23

What is AIDA | 03:34

Sales copywriting to increase sales conversion of your book | 07:52

Example of my own copywriting for book description and title & what's important | 07:26

My book description re-written and improved | 06:25

Conclusion - thank you for being an amazing student

Pricing course conclusion quiz | 1 question

Thank you for being a great student in this pricing and negotiation course | 00:30

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Requirements

Desire and motivation to maximize your company's profits

Description

Maximize your profit from each customer with accurate pricing!

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This course will teach you:

- Product pricing strategyService pricing strategy
- Sales negotiation
- How to maximize your LTV (lifetime customer value)
- These are the three essential components of making sure that you get the most out of every client.
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Most first-time entrepreneurs struggle with choosing the right price for their business. But the key to maximizing revenue from each customer is the LTV (lifetime customer value). In this course, in addition to explaining how to price different products, I explain how to get those same customers to come back to your business many more times, and buy many additional times from you, often increasing revenue by thousands of percent.This course also teaches you business negotiation skills, which can maximize your profit.

‍PRICING STRATEGY CASE STUDY

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The course contains a pricing case study of one of my products that has been sold for as little as $20 and as much as $5,000 for the exact same product. I explain complete negotiation tactics around it.If you have a new business or a product that you are not sure how to price, get this course today and learn how to find an ideal price for your product or service.

‍INSTRUCTOR BACKGROUND

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I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business and fulfill your dreams.

‍BONUSES INCLUDED*

Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable* Personal invitation to my Facebook community after you complete the course* My list of 50 business-success skills when you complete the course* Be entered to get chosen for my student of the month status and have your business featured

‍RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT

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If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.

Who this course is for:

- Business owners
- If you are selling a product or service
- App developers
- Authors
- First-time entrepreneurs
- Freelancers

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Testimonial

it was a good match, to review common scenarios and various tactics to engage clients, listening, empathy and overall negotiation process.
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Gene M.

The instructor is really great. He taught the entire material in a very easy-to-remember and applied way. Thank you!


Manuela G.

This β€˜Pricing strategies and negotiation skills’ course is very good and very easy.


Dan M.

This 'Pricing Strategies And Negotiation Skills' course is interesting and helped me a lot.

Mark W.