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Marketing psychology - use Neuromarketing and customer emotions to craft better marketing messaging
Created By Sharpening your Axe .
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5,353 students
enroll now🤔 Searching for a structured approach to master neuromarketing strategies and psychological principles in marketing?
🤯 Eager to understand the cutting-edge techniques to captivate and engage your audience on a deeper level?
🙌 Want to unlock the secrets to crafting compelling marketing messages and irresistible visual content?
🏗️ Craving actionable insights to drive customer behavior and enhance brand perception through psychology?
🎨 Ready to explore innovative strategies for building a loyal customer base and driving organic growth?
💡 Dreaming of implementing neuromarketing techniques that ensure long-term business success?
Learn at your own pace with over 1.5 hours of pre-recorded video lectures that you can access anytime.
Supplement your learning with a downloadable resource, such as a cheat sheet, workbook, or practice exam.
Take your studies anywhere with access to the course materials on your mobile devices and even on your TV for a comfortable learning experience.
Never lose access to the course content. Enroll once and revisit the lectures and resources whenever you need a refresher.
Earn a certificate upon completing the course, a valuable recognition of your accomplishment.
- Psychological principles that are at play at different moments when you promote your business
- Psychology in sales
- Emotional Intelligence in marketing and sales
- Psychology of negotiation
- Psychology of social proof and other common tactics
- Common logical fallacies present during marketing
9 sections • 31 lectures • 1h 40m total length
Warm welcome to this marketing psychology and Neuromarketing course | 01:16
The extent of emotion in marketing, sales, and buying | 03:59
Emotional intelligence about excitement, optimism, and wishful thinking fallacy | 04:02
AIDA | 03:34
Social proof theory introduction | 06:13
Awards for social proof | 02:44
Testimonials | 05:30
Publicity and "featured in" | 01:20
How to use discounts to boost sales | 05:01
Scarcity - learn to manufacture scarcity and get people to buy now | 02:51
Reciprocity principle - based on cooperation - free or extra value | 03:37
Information gap theory - common in headlines that don't tell everything | 02:50
Price labeling 0.99 vs 1.00 | 02:20
Discount strategy and marketing psychology | 04:01
Section introduction | 02:51
Bad-cop, good-cop negotiation technique | 03:57
Who should name the first price? | 03:31
When it's a bad idea to negotiate too much | 07:22
If you have aggressive dialog partners, here are ways to make them calm | 02:49
How to deliver bad news in a negotiation to get better results | 02:59
Introduction to logical fallacies | 01:08
Inductive and deductive reasoning | 02:21
Case studies can be misleading | 02:25
Example of how to use the case study | 04:18
Statistics vs. case studies | 02:42
Blindly trusting old assumptions | 02:44
Correlation does not imply causation | 01:02
Wishful thinking | 01:27
Group belonging confusion | 04:20
Course certificate for this Neuromarketing course - how to get it | 04:54
Thank you for watching this marketing psychology and Neuromarketing course | 00:30
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Lean marketing psychology, get in the head of your customers, stop guessing, and create marketing materials that inspire desire to buy from you.In this course, you'll learn:
- Marketing psychology in negotiation.
- Marketing psychology in converting a potential customer into a completed sale.
- Common logical fallacies people fall into during the marketing and buying process.
- Emotional Intelligence involved in marketing and negotiation.
- Pricing psychology.
IF YOU PROMOTE AND SELL, DO IT WITH DEEP CUSTOMER UNDERSTANDING
You can't take a step in marketing without understanding marketing psychology. When you give a brief introduction of your business to clients or write the headline for your website or product, you must do it in a way that would appeal to your potential customers.
And you can only know what would appeal to your potential customers after you understand marketing psychology.
HOW TO MAKE CUSTOMERS CONVINCE THEMSELVES AND USE IMAGERY
Buying is much more emotional that we think. To inspire emotions, we must help the potential buyers see and truly visualize the improvement in their lives after they get your product or service. For that reason, you must use imagery in your writing and visual marketing. If you make people see the right kind of imagery and get their own imagination going, they will convince themselves that they need and want your product.
CUSTOMERS ARE MORE THAN JUST DEMOGRAPHICS
You can't just market to certain groups. You must understand the nature of their experience with your product, their daily lives, hopes, fears, and aspirations. The more you understand the core emotions and experiences of your target market, you'll go beyond just thinking of them as people of certain age groups and other demographics, and create marketing materials that appeal to parts of their core humanity, and inspire them to do business with you.
WHAT IS NEUROMARKETING
Neuromarketing loosely refers to the measurement of physiological and neural signals to gain insight into customers' emotions, motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas.
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