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Do market research right by using marketing psychology, consumer psychology, and consumer behavior
Created By Sharpening your Axe .
4.2 STAR RATING
13,251 students
enroll now🤔 Seeking a structured blueprint to understand consumer behavior and marketing psychology?
🤯 Ready to harness psychological insights to create powerful marketing strategies?
🙌 Yearning to uncover the secrets behind influencing consumer decisions and driving engagement?
🏗️ Craving actionable strategies to build brand loyalty and increase customer retention?
🎨 Eager to unlock the secrets of successful consumer targeting and segmentation?
💻 Dreaming of implementing marketing techniques that ensure long-term business growth?
Learn at your own pace with over 3.5 hours of pre-recorded video lectures that you can access anytime.
Supplement your learning with a downloadable resource, such as a cheat sheet, workbook, or practice exam.
Take your studies anywhere with access to the course materials on your mobile devices and even on your TV for a comfortable learning experience.
Never lose access to the course content. Enroll once and revisit the lectures and resources whenever you need a refresher.
Earn a certificate upon completing the course, a valuable recognition of your accomplishment.
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Earn a certificate upon completing the course, a valuable recognition of your accomplishment.
- Conduct marketing research with interviews
- Conduct marketing research with focus groups
- Conduct marketing research with surveys
- Conduct marketing research with data and KPIs
14 sections • 42 lectures • 3h 16m total length
Introduction and welcome to this market research and consumer behavior course | 01:36
Consumers and people behave differently than they say | 08:38
Starting to identify our target market and getting over initial assumptions | 05:32
How to get feedback on business ideas & how to get expert feedback | 07:04
Paid options to get business idea feedback | 04:34
Survey section introduction | 02:43
Creating an account in Google Docs so we can use Google Forms | 02:05
Multi-page forms | 04:35
Finishing the course customer feedback form | 03:19
Script for the feedback collection email | 02:24
Customer feedback form results | 07:45
Focus group costs - few thousand and different if you do it or a firm | 05:38
How to run a single focus group meeting | 06:44
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Consumer observation - ask consumers if you can observe them use your product | 00:12
Using existing research by research firms | 02:26
Section introduction - using data, analytics, and KPIs to do market research | 01:12
Defining KPI and examples of KPI | 05:34
KPI for innovative start-ups in every part of their process | 13:17
Introduction to Google Analytics 4 | 03:34
Diving a little deeper into Google Analytics 4 | 02:44
Setting up Google Analytics 4 | 04:45
How To Connect GA4 To Your Website Data Stream | 09:28
Demo of Google Analytics 4 for a Google website and custom reports | 09:53
CAC (Customer Acquisition Cost) and LTV to make a strong profit & real example | 09:00
User navigation flow in Google Analytics of your innovation or startup website | 09:01
Quality of the traffic and secondary metrics in Google Analytics | 08:30
Validating business ideas by starting small and testing them in the market | 05:23
Active listening for your customer service | 02:10
Example of active listening and improved comprehension I had to go through | 03:21
Ask to rephrase to make sure you understood | 03:58
Introduction to marketing psychology | 01:21
The extent of emotion in marketing, sales, and buying | 03:59
AIDA | 03:45
Social proof theory introduction | 06:13
Awards for social proof | 02:31
Testimonials | 05:30
Publicity and featured in | 01:20
How to use discounts to boost sales | 05:01
Scarcity - learn to manufacture scarcity and get people to buy now | 03:04
Troubleshooting situations where your product doesn't show up in searches | 05:49
Pitfall: Small amount of inventory and can't get more | 03:33
Tracking the rankings of your products | 04:04
Reciprocity principle - based on cooperation - free or extra value | 03:37
Information gap theory - common in headlines that don't tell everything | 02:50
Thank you for taking this market research and marketing psychology course | 00:30
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If you have a business idea or an existing business that is researching new directions or strategies, you will learn to conduct market research using the following methods:
- Interviews
- Surveys
- Focus groups
- Measuring data and KPIs
- Using industry reports
MARKETING PSYCHOLOGY
After going over standard industry research, you will also learn marketing psychology. These are common principles that marketers use to position their products and marketing messaging that align with how buyers make purchasing decisions.You will learn about the role of emotions in purchasing decisions compared to the role of logic and reasoning, when each is used, to what extent, and in which way.
PARADOX OF DOING CONSUMER RESEARCH DURING THE BUSINESS IDEA STAGE
More often than entrepreneurs think it will happen, they get the demographics and psychographics of their target users quite wrong. But it makes a lot of sense because when your business is in the business idea stage, you are blinded by excitement and operating on assumptions that fuel that excitement.This is why you have to do your market research before you start your business. Market research is the data-driven approach to replacing assumptions with facts so you can start your business the right way.
CONSUMER RESEARCH IS ALSO IMPORTANT FOR MARKETING RESEARCH
To create any kind of a marketing strategy, you need to know who you are marketing to. So the deeper you understand and research your consumers, the more accurate your marketing research and subsequent marketing plan and strategy will be.
Business owners, entrepreneurs, and marketers
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