.png)
Inbound marketing with content marketing. Set the right KPI and use Google Analytics to monitor your KPI & grow in 2024
Created By Sharpening your Axe .
4.5 STAR RATING
10,585 students
enroll now🤔 Looking for a structured guide to master inbound marketing strategies, track performance, and leverage Google Analytics?
🤯 Ready to elevate your marketing campaigns with compelling content and data-driven insights?
🙌 Eager to learn how to create engaging content that captures and converts your target audience?
🏗️ Craving actionable strategies to monitor KPIs and optimize your inbound marketing efforts?
🎨 Excited to discover the secrets to crafting effective marketing messages that resonate with your audience?
💻 Dreaming of using Google Analytics to transform data into impactful marketing decisions?
Learn at your own pace with over 6 hours of pre-recorded video lectures that you can access anytime.
Supplement your learning with a downloadable resource, such as a cheat sheet, workbook, or practice exam.
Take your studies anywhere with access to the course materials on your mobile devices and even on your TV for a comfortable learning experience.
Never lose access to the course content. Enroll once and revisit the lectures and resources whenever you need a refresher.
Earn a certificate upon completing the course, a valuable recognition of your accomplishment.
- Get traffic on autopilot by creating discoverable content in 2024
- Learn to correctly set and use KPI
- Get highly-converting, highly-engaged traffic who are searching for your type of business
- Effective inbound marketing strategy specific to your business
- Learn Google Analytics to monitor your KPI
- One of the most effective marketing strategies today
10 sections • 66 lectures • 6h 2m total length
Inbound marketing course introduction | 01:50
Definition of inbound marketing and types of content | 03:56
Types of inbound marketing and the challenge of competition | 02:48
What do your customers search? What content do they want? What to create? | 08:17
Content repurposing to maximize value of the content you create | 04:03
Danger and risks of inbound marketing | 03:36
SEO section introduction for inbound marketing |01:11
Understanding search intent so you can capture the most lucrative traffic | 02:29
Long-tail vs. short-tail and profitable keywords for best SEO results | 07:59
Introduction to SEO keyword research & starting to do keyword research | 08:10
Keyword research example & getting you more comfortable exploring SEO keywords | 06:28
SEO keyword mapping and tracking your full list of SEO keywords | 08:13
What is KPI and examples | 05:34
Setting up Google Analytics 4 | 07:20
How To Connect GA4 To Your Website Data Stream | 09:28
Demo of Google Analytics 4 for a Google website and custom reports | 09:53
CAC (Customer Acquisition Cost) and LTV to make a strong profit & real example | 09:00
User navigation flow in Google Analytics | 09:01
Quality of the traffic and secondary metrics in Google Analytics | 08:30
Choosing your conversion path: Sign up through email vs. sell now? | 07:31
The flywheel of attract, engage, delight | 04:52
Example of the attract-engage-delight with a real business | 05:34
Lifecycle of a piece of content: goals, improvement, promotion | 06:44
KPI of SERP and conversion | 03:14
Emotional Intelligence And Neuroscience: role of emotions in buying decisions | 07:29
Common principles to use in your sales copywriting and social media posts | 04:33
Examples of copywriting principles in your sales copywriting and social media | 04:35
Title copywriting - theory | 05:16
Headline exercise | 01:00
Examples of improving the headline for a website | 03:59
Prompt Engineering to ask ChatGPT the right sales copywriting questions | 04:40
Using ChatGPT and Artificial Intelligence in our sales copywriting | 06:21
Effective subtitle that reinforces the sales message | 09:11
Subtitle examples | 05:38
Comparing our work to existing titles/subtitles & your exercise | 02:36
Introduction to using emotional words for sales copywriting | 05:27
Over 100 words that trigger emotion and aid you in your sales copywriting | 06:21
One more resource with hundreds of sales copywriting terms | 01:24
Sales copywriting exercise PART 1 - START | 02:10
Sales copywriting exercise PART 2 | 02:09
Sales copywriting exercise PART 3 | 02:12
Sales copywriting exercise PART 4 | 02:56
Sales copywriting exercise PART 5 | 05:17
Sales copywriting exercise PART 6 - CONCLUSION | 02:30
Product descriptions that work by triggering the right buyer emotions | 07:44
Product description examples | 07:29
Description copywriting exercise 1 | 03:18
Description copywriting exercise 2 | 07:18
Description copywriting exercise 3 - emotional imagery | 06:52
Description copywriting exercise 4 - rewrite a part of a sales description | 05:33
Description copywriting exercise 5 - interesting and inspiring language | 07:54
Nicer formatting with ChatGPT | 03:26
Introduction to customer onboarding | 08:28
Udemy onboarding example | 06:58
Section introduction | 01:05
Difference of email autoresponder and email workflow | 03:14
My approach to copywriting | 02:21
Technically setting up the autoresponder in MailChimp | 02:45
First email of the autoresponder that can actually get your leads on a call | 09:59
Second autoresponder email | 07:58
Example of a good autoresponder with Helium 10 | 04:11
Third, fourth, fifth and further emails in your autoresponder | 09:54
Advanced: create an affiliate program for your business | 05:15
ADVANCED: Image SEO strategy for branding, sales, and SEO boost | 08:17
Four inbound marketing unique hacks to promote anything in a big way | 10:42
Thank you for taking this inbound marketing course - parting words | 00:30
There are no requirements for taking this inbound marketing course.
Learn how to use inbound marketing strategies to get the best leads and most engaged customers to your site or product.Then monitor how those leads behave on your website using Google Analytics which is a data-driven approach where you identify and set the right KPIs (Key Performance Indicators) to monitor and work on improving. Once your KPIs are heading in the right direction, so will your business.
WHY IS INBOUND MARKETING GREAT?
The leads find you in a passive way. You don't have to actively promote your business so you have more time to create more content or focus on other parts of your business.
WHAT IS KPI
KPI stands for key performance indicators. These are metrics that you identify that are most important for your business. If you correctly identify your KPI and focus on growing them, that will cause your business to grow as well.
In this course, I'll introduce you to different KPI that you can track depending on what's important for your business. Once you identify your KPI, I'll show you how to monitor that with Google Analytics, which will give you a data-driven approach to marketing and growing your company.
DATA-DRIVEN APPROACH WITH GOOGLE ANALYTICS
You must monitor your KPIs after you set them. Most of the time, people and companies use analytics software to monitor their KPI. The most commonly used analytics software is Google Analytics. In this course, we'll go over how to correctly use Google Analytics to monitor your KPI and most important data points to make sure that you know exactly what's happening on your website.Keep in mind, not all your KPI data will come from Google Analytics. KPI data can be user enjoyment signals like your product's star rating or any of a large variety of metrics. The key is to identify the most important KPI, and focus on growing that.
INBOUND MARKETING IS MUCH GREATER THAN MOST PEOPLE THINK
Most people think that inbound marketing is simply traffic coming from Google search. But the truth is that inbound marketing can be done anywhere you can do content marketing. Content marketing has a very big overlap with inbound marketing because wherever you post content, people can discover that content, and through that content they can come to your website, and become your clients.To various degrees, I would consider marketing your products or business on big marketplaces like Amazon, eBay, Etsy, and even YouTube a part of your inbound marketing because potential customers might discover you there, and become clients of your greater business.
TRACKING KPI CAN EVEN BE FUN
Personally, I love checking my Google Analytics and other analytics software every day to see how my KPI are performing, especially if they are heading in the right direction. If your KPI are growing, it can be so enjoyable and energizing to check them. It gives hope that your business and work is heading in a much more positive direction where you need it to go.
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.
Invest in your future. Enroll today.
Beginner marketers, online entrepreneurs interested in inbound marketing
People who took this course "Inbound Marketing Essentials: Content, KPI & Google Analytics" also took this courses.
