Google Ads Introduction 2024: Retargeting & Pixel Strategies

How to set up Google retargeting ads with the Google Pixel. Retargeting ads are typically highly converting and cheapest

Created By Sharpening your Axe .
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1,167 STUDENTS

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is this you?

you are...

🤔 Seeking a structured blueprint to navigate Google Ads retargeting and pixel strategies?

🤯 Ready to propel your campaigns to the next level and attract a dedicated audience?

🙌 Yearning to unravel the secrets of crafting compelling retargeting ads and effective pixel implementation?

🏗️ Craving actionable strategies to generate buzz and drive targeted traffic?

🎨 Eager to unlock the secrets of building a successful digital advertising strategy from the ground up?

💻 Dreaming of implementing advanced techniques that ensure long-term advertising success?

IF YOU CAN RELATE TO ANY OF THESE, THEN Retargeting & Pixel StrategiesCOURSE IS FOR YOU

1.5 hours on-demand video

Learn at your own pace with over 1.5 hours of pre-recorded video lectures that you can access anytime.

Access on mobile and TV

Take your studies anywhere with access to the course materials on your mobile devices and even on your TV for a comfortable learning experience.

Full lifetime access

Never lose access to the course content. Enroll once and revisit the lectures and resources whenever you need a refresher.

Certificate of completion

Earn a certificate upon completing the course, a valuable recognition of your accomplishment.

What you will learn

- Google Ads retargeting

- Google Ads for a mobile (Android) app

- Google Ads Pixel setup

- Google Ads for a local business

Course Content

7 sections • 19 lectures • 1h 41m total length

Introduction and warm welcome

Course Introduction and warm welcome | 01:21

Setting up a fresh Google Ads account | 04:19

Getting comfortable with the Google Ads interface | 01:47

Explaining ad campaigns, ad sets, and individual ads | 03:07

Google Ad Quality

Google Ad Rank score calculation | 07:14

Ad quality score - diagnostic tool | 07:57

Setting up our first Google ad

Starting your Google Ads first campaign | 04:01

Setting up your general ad settings | 10:38

Choosing your ad keywords wisely: broad match, exact match, and phrase match | 09:48

Finalizing the ad, and ad copywriting with headline and description | 10:22

Google ads callout ideas | 01:48

Optimizing ads

Case study of optimizing an inefficient ad | 12:22

Local ads

How to create an ad from your Google Ads (AdWords) interface | 07:09

Google pixel and retargeting

Setting up the Google Pixel | 03:35

Creating a retargeting campaign based on your custom audience | 03:10

Dangerous ad targeting pitfall with a real example | 03:27

Results of my ads after about 2 weeks | 03:50

Conclusion - thank you for being an amazing student!

Course certificate for this Google Ads course: How to get it if you need it | 04:54

Thank you for taking this Google Ads with Google Pixel Retargeting course | 00:30

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Requirements

Requirement is budget and ability to pay for Google Ads

Description

This course is an introduction to Google Ads, especially how to do Google Ads retargeting.

Retargeting is running ads to people who have already visited your website. People who visited your website are considered "warm leads" who have already shown some interest in your site.

Targeting "warm" leads in better than targeting "cold" leads who know nothing about your business. Warm leads who click your ads and come back are more likely to engage with your business and are typically cheaper to target.This course is relatively short so you should be able to set everything up in one day and begin running your ads.

INSTRUCTOR BACKGROUND

I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 500,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT

If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.

CERTIFICATE OF COMPLETION WHEN YOU FINISH THIS GOOGLE ADS COURSE  

When you complete 100% of the videos in this Google Ads course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your Google Ads expertise, and that you have completed a certain number of hours of Google Ads instruction.

Who this course is for:

Entrepreneurs, mobile app developers, local business owners

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Testimonial

This course is easy to follow and it is making Google ads easy to understand. As I go through the lectures, they build on top of each other, and I feel that I am progressing through it well.

Manny

Very helpful. It makes a complex topic of google ads much easier to understand than other trainings I have come across before.


Israel I.

Very to the point Google Ads training. From the second video, the course already jumped into exploring Google ads, and helping me make sense of it.

Jake

Great course. However from the title a kinda expected to be more focused on the topic of retargeting. But still, fullfilled what was promised

Michal T.