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Local business marketing with local SEO, Google map search (Google My Business) local lead generation and social media
Created By Sharpening your Axe .
4.4 STAR RATING
3,777 STUDENTS
enroll now🤔 Seeking a structured blueprint to navigate Local SEO, social media tactics, and digital advertising?
🤯 Ready to propel your local business to the top of search results and attract a dedicated customer base?
🙌 Yearning to unravel the secrets of crafting compelling online profiles and engaging social media content?
🏗️ Craving actionable strategies to generate buzz and drive organic local traffic?
🎨 Eager to unlock the secrets of building a successful local business from the ground up?
💻 Dreaming of implementing marketing strategies that ensure long-term business success?
Learn at your own pace with over 11 hours of pre-recorded video lectures that you can access anytime.
Supplement your learning with a downloadable resource, such as a cheat sheet, workbook, or practice exam.
Take your studies anywhere with access to the course materials on your mobile devices and even on your TV for a comfortable learning experience.
Never lose access to the course content. Enroll once and revisit the lectures and resources whenever you need a refresher.
Earn a certificate upon completing the course, a valuable recognition of your accomplishment.
- Promote your local business with most effective strategies and get clients
- Get personal help from the instructor if you have specific questions
- Leverage YouTube and other large websites to promote yourself locally
- Grow clients, revenue, and your whole business
- Stop wasting time and struggling with incorrectly chosen marketing strategies that aren't bringing clients
- Local SEO: Have multiple listings of your business in Google's top-10 results
- Use social media to promote your business locally
- Create a highly converting website that gets lead to call you and become customers
24 sections • 139 lectures • 10h 46m total length
Watch this first: Let's ease into what we are going to do | 02:46
Google local search result template that we will dominate in this course | 05:24
Beginning to fill out your Google Business details | 03:05
Private address | 01:28
Filling out your Google My Business profile | 03:32
Three pack ranking signals | 03:20
Adding your first post to Google My Business | 02:00
Town name in the listing title | 01:17
How to get reviews for your Google listing | 01:49
Adding photos and videos | 02:20
Answering reviews can help rankings and customer engagement | 04:19
Adding your services and products | 00:56
Social media and brand activity impacting your ranking | 03:53
Analytics and what to do if you are not getting the calls | 03:40
Running local 3-pack ads | 10:24
Advanced case study of the map ranking signals | 04:54
Local SEO exercise | 00:57
Local SEO exercise - answer | 01:40
Local SEO and website creation introduction | 01:02
How to easily find a domain name for your local small business 04:05
How to set up your website quickly and professionally 03:42
15 item checklist for increasing website conversion and visitor engagement | 06:24
Example of a perfect local business website with all high conversion elements | 04:23
Facebook page section introduction | 04:15
Beginning to set up your Facebook page | 02:20
Page banner size | 02:28
Setting the profile and brand image | 01:37
How to set up your Facebook page screen name | 02:23
Facebook page call to action button and about section | 03:41
Adding a shop to your page | 06:03
EXAMPLES of well-run Facebook pages for different types of businesses | 06:11
SEO section introduction | 04:05
SEO section overview of what we will cover in this section | 08:10
Keyword research example & getting you more comfortable exploring SEO keywords | 06:37
Short tail keywords vs. long tail keywords | 07:59
Local business keyword research example to get many more keywords | 03:59
Voice SEO - latest trend in SEO and how it impacts keyword research | 04:53
Latest SEO research for top ranking factors - links are extremely important | 01:45
On-page SEO introduction | 06:52
WordPress Yoast plugin | 11:04
Setting the title and description meta tags for your on-page SEO | 02:37
How to interlink your website's pages for SEO boost | 05:04
Advanced on-page interlinking strategy to boost your SEO | 04:02
Citations and brand mentions | 06:01
Finding industry specific sites to get citations | 03:33
What makes a good backlink for SEO | 02:52
Link-begging introduction. The brute-force approach that will never stop working | 04:50
Getting links from friends and industry contacts | 02:33
How to promote your business on the radio | 02:21
How to rank (almost) any page in Google top 10 | 06:18
HARO for links and publicity | 06:08
Disclaimer to this section in case you don't have a website | 01:14
Setting up your Google Search Console, formerly known as Webmaster Tools | 06:08
Creating your sitemap.xml | 04:22
Submitting new URLs and checking for page status and indexing | 04:00
What if your page doesn't get indexed by Google | 04:11
Where your pages are ranking and page/query performance | 03:42
Introduction to Google Analytics 4 | 03:34
Diving a little deeper into Google Analytics 4 | 02:44
Setting up Google Analytics 4 | 04:45
How To Connect GA4 To Your Website Data Stream | 09:28
Demo of Google Analytics 4 for a Google website and custom reports | 09:53
How to use the Google Search Console and Google Analytics together | 04:11
Creating your own promotional merchandise that also sells on Amazon and Etsy | 05:33
Local directory and Yelp section introduction | 02:06
Yelp disclaimer | 03:14
Registering your business on Yelp for business | 04:58
Creating a great listing | 07:33
Review management on Yelp - the way to rank organically on page 1 | 08:40
Finishing up your Yelp listing | 03:26
How to get a lot of free ads | 02:07
Setting up your Yelp ads | 04:06
YouTube for promoting your local business 03:53
How to get a highly converting video to rank in search results05:48
Social media marketing overview for your local business04:45
How to get higher social media post click-throughs by writing better headlines | 08:46
Headline exercise | 01:00
New Facebook feature: Now you can sell to local groups | 01:09
How to start using local groups and Facebook marketplace | 01:48
Joining a Facebook marketplace group | 03:38
Why the next couple of videos look older | 01:16
How to post your products | 02:37
Sales results from my posting | 02:09
Twitter marketing section introduction | 04:24
Branding your Twitter page like a professional | 06:31
What to do on Twitter on day 1 | 06:45
Twitter posting formula | 05:31
Hashtag tutorial and an advanced hashtag marketing strategy | 02:46
Make your own business hashtag | 02:05
Short pitch under 30 seconds | 05:12
Business card marketing, networking, and body language 06:22
Practical example: Get your business card professionally designed for just $505:21
Starting to create your business card | 05:30
Copywriting for the important elements of your business cards | 09:53
Back of the card pros and cons | 03:52
Uniquely branded cards | 05:21
Outdoor card dispenser/holder 01:23
Flier marketing overview | 06:20
How to create a referral network with other businesses 08:28
Net promoter score and the quality of your work | 06:02
Events for small local service or business marketing 07:09
Difference of email autoresponder and email workflow | 03:14
My approach to copywriting | 02:21
Technically setting up the autoresponder in MailChimp | 02:25
First email of the autoresponder that can actually get your leads on a call | 09:59
Second autoresponder email | 07:58
Example of a good autoresponder with Helium 10 | 04:11
Third, fourth, fifth and further emails in your autoresponder | 09:54
Facebook ads for local business - section introduction | 02:06
What to do if you don't have a Facebook business page | 01:19
Facebook ads section introduction | 04:45
Explaining the Facebook Business Suite and the Facebook Business Manager | 05:34
Setting up your Facebook business accounts and logging in | 01:15
Setting up 2-factor authentication for security - now required by Facebook | 05:28
Customizing your Facebook Business Suite dashboard | 02:02
The Facebook ad library for spying on successful competitor ads | 10:02
Options for creating your video ad | 05:06
Starting to use and explore your Facebook Business Suite and pages | 05:07
Organizing Facebook business accounts and pages | 04:07
Setting up your Facebook ad account and connecting it to a page | 02:13
Nuances of running ads for no profit, and how it compares to free strategies | 06:14
Three different ad strategies for running ads to content | 07:05
Creating your Facebook Pixel (now called data set), and connecting to website | 15:10
Setting up Facebook custom audiences | 06:38
Our ad strategy, and setting up our first ad - part 1 | 08:38
Creating an ad campaign part 2, starting to create our ad set | 07:59
Creating an ad campaign 3, finishing the ad set and targeting | 05:31
Campaign setup part 4 - finishing up the ad creative | 04:34
The option to boost posts with an ad for a specific post | 06:19
Setting up Facebook Pixel for a Shopify store, and connecting to Shopify | 07:12
Possible pitfall of using the Ad Manager with the wrong ad account | 02:47
Creating WaveIfYouLike custom conversions | 05:11
Creating a Facebook ad campaign, custom events, custom audiences, and A/B tests | 13:30
Creating retargeting ads for Ecommerce products | 06:28
Connecting your Instagram account to also run Instagram ads through Facebook ads | 04:09
Ad creation and optimization checklist to stay on track | 03:45
Creative strategy for custom audiences | 02:56
Facebook page creation - section introduction | 00:42
How to create your Facebook business page | 02:20
Page banner size | 02:28
Setting the profile and brand image | 01:37
How to set up your Facebook page screen name | 02:23
Facebook page call to action button and about section | 03:41
Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting | 04:33
Organizing my music page ads to build a fan base and grow | 06:08
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Course conclusion quiz | 2 questions
Course certificate: How to get it if you need it | 02:05
Congratulations! Thank you for being a great student! And some parting words. | 03:05
Be excited to promote your local business in the most effective ways
Most effective strategies to promote a local business! Stop wasting your time on strategies that don't work and begin getting clients!
* OVER 2,000 DELIGHTED STUDENTS HAVE TAKEN THIS LOCAL BUSINESS MARKETING COURSE
Made the course more actionableMore local SEO strategies with Google My BusinessAdded full section on business card marketingAdded full section on flier marketingThis course is full of strategies to promote a local business.
WHY I MADE THIS COURSE
Small business owners usually struggle with promoting their business. The first thing people usually think of for promotion are Instagram, Facebook, Twitter, fliers and business cards to promote their businesses. Those are fine, but there are so many other marketing strategies for local businesses that are more effective. This course shows you those much more effective strategies.In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.
INSTRUCTOR BACKGROUND
I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 750,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
BONUSES INCLUDED
* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable* My list of 50 business-success skills after you complete the course* Be entered to get chosen for my student of the month status and have your business featured
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.
CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE
When you complete 100% of the videos in this local SEO course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in local SEO and local business marketing.
- Small business owners
- People who need to promote locally
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