Digital Marketing and Social Media Marketing

Master digital marketing and social media strategies for online success

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Course Info

This course provides a comprehensive introduction to the dynamic world of online marketing. In this course, participants will explore the fundamental concepts, strategies, and tools used in digital marketing and learn how to leverage social media platforms effectively for business growth. From developing compelling content to analyzing campaign performance, this course equips learners with the knowledge and skills needed to navigate the ever-evolving landscape of digital marketing and drive impactful results in today's digital age.

Module 1: Introduction to Digital Marketing
Module 2: Market Research and Analysis
Module 3: Website Design and Optimization
Module 4: Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising
Module 5: Social Media Marketing Strategy
Module 6: Content Marketing and Blogging
Module 7: Email Marketing and Automation
Module 8: Influencer Marketing
Module 9: Social Media Advertising
Module 10: Video Marketing and YouTube Advertising
Module 11: Mobile Marketing and App Promotion
Module 12: Social Media Analytics and Reporting
Module 13: Online Reputation Management
Module 14: E-commerce and Conversion Rate Optimization
Module 15: Marketing Automation and CRM Integration
Module 16: Social Media Community Management
Module 17: Web Analytics and Data-driven Marketing
Module 18: Marketing Strategy and Planning
Module 19: Social Media Ethics and Legal Considerations
Module 20: Emerging Trends and Future of Digital Marketing
Module 21: Final Project and Capstone

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Jennifer Lastname
Jennifer Lastname has been in the fitness industry for over 30 years, teaching people to grow their minds and bodies through exercise.

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4 courses
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Bill Lastname
Bill Lastname has been in the marketing industry for over 30 years, teaching people to grow their their companies and skills with industry leading techniques

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4 courses
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Jennifer Lastname
Jennifer Lastname has been in the fitness industry for over 30 years, teaching people to grow their minds and bodies through exercise.

Find out why so many people love her online courses!
4 courses
See instructor
sharpening your axe girl mastermind

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"I’m so happy with my experience taking business courses on Sharpen Your Axe. I aced my mid term and feel like I’m on track to owning my own successful business one day!"

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