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Highly-converting YouTube Ads (formerly AdWords) for video marketing and advertising with scripts that generate sales
Created By Sharpening your Axe .
4.6 STAR RATING
1,095 students
enroll now🤔 Seeking a structured blueprint to navigate YouTube ads, video marketing, and audience engagement?
🤯 Ready to propel your channel to the top of the search results and attract a dedicated viewer base?
🙌 Yearning to unravel the secrets of crafting compelling video content and captivating thumbnails?
🏗️ Craving actionable strategies to generate buzz and drive organic channel growth?
🎨 Eager to unlock the secrets of building a successful online presence from the ground up?
💻 Dreaming of implementing monetization models that ensure long-term channel success?
Learn at your own pace with over 4 hours of pre-recorded video lectures that you can access anytime.
Supplement your learning with a downloadable resource, such as a cheat sheet, workbook, or practice exam.
Take your studies anywhere with access to the course materials on your mobile devices and even on your TV for a comfortable learning experience.
Never lose access to the course content. Enroll once and revisit the lectures and resources whenever you need a refresher.
Earn a certificate upon completing the course, a valuable recognition of your accomplishment.
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Earn a certificate upon completing the course, a valuable recognition of your accomplishment.
- Updated for 2024
- Create YouTube video ads (formerly AdWords) with a step-by-step walkthrough
- Get cheap clicks and engagement because YouTube Ads are cheaper than ads on Facebook, Google search ads, and LinkedIn
- Get effective video marketing and video sales scripts
- Understand what every setting in YouTube Ads means
- Drive traffic as early as today
- Get more from video marketing organically and with YouTube video ads
11 sections • 51 lectures • 4h 4m total length
Video ads and sales course welcome and learn what you can expect | 02:54
Creating your Google Ads account to run YouTube ads (formerly AdWords) | 05:02
Overview of the Google Ads interface to help you be comfortable in it | 01:49
YouTube ad formats | 06:13
What are TrueView ads | 06:06
Choosing between different YouTube ad sets for video ads | 07:35
Ad scripts for a 6-second bumper ad or a 15-second non-skippable ad | 03:39
Script to make your TrueView ads cheaper and more effective | 04:54
Setting your budget | 07:40
Bidding strategies | 06:31
Difference between ad sets vs. ad groups vs. individual ads | 03:07
Example of settings to get down to a penny per view with YouTube ads | 05:38
Decrease your advertising costs by expanding potential audience/inventory | 02:25
More to choosing location than you think | 01:43
YouTube ad option for related videos in the same ad | 01:46
More details: YouTube ad scheduling, product feeds, and device targeting | 05:19
Targeting demographics | 07:41
Target audiences | 05:37
Choosing content where your ad will appear | 06:13
Stealing views from competitor's videos with placements option | 04:58
Choosing keywords | 06:59
Section conclusion | 07:07
Practical, real-world example of refining targeting and bidding strategies | 09:02
Dangerous ad targeting pitfall with a real example | 03:27
Different kinds of promotional videos and their pros and cons | 03:35
Five elements of a sales script | 05:02
TEMPLATE: Your turn to write your script | 06:09
Example of a sales script | 06:09
Sales script example for a video promoting an Ecommerce store | 06:41
Example of a sales video for your ad | 05:24
AIDA for sales - we'll use this in our video marketing and sales | 03:34
How to add cards to your videos | 05:50
How to add endscreens to your videos | 04:38
How to connect your website to YouTube | 02:04
Five video format options for recording to appear on or off camera | 05:17
Best video format for presenting | 06:23
Presenting: Being engaging, emotional level, and tone and not to be boring | 04:23
Checklist of 4 most important things in a video | 06:42
Your posture and body language basics | 03:27
Editing out parasite words | 04:10
CASE STUDY: How mistakes in videos can hold you back | 04:06
How long should videos be | 05:50
Should you pre-script? What kind of preparation? Teleprompter? | 02:12
Camera options | 04:49
Strategy: YouTube Ads + YouTube SEO = extra traffic. But engagement is first | 03:19
How I get a slightly more professional look and feel for videos | 05:23
Audio section introduction, quiet space to record & audio editing software | 02:26
Microphones overview | 06:03
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Course conclusion quiz | 1 question
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Terminology | 02:35
Course certificate for this YouTube Ads course: How to get it if you need it | 02:05
The end! Thank you for being a great student in this YouTube Ads course | 03:05
Be ready and excited to start running your highly-converting video ads on YouTube
Add video marketing boosted by video ads to your marketing. Set up video ads today and run effective and highly-converting ads to drive immediate traffic and sales!
Video ads are known to have some of the highest conversions of all the ads out there. That is because you can literally talk to your audience, become a little bit personable with them, and gain more trust than you would with a basic text based ad.In this course I teach you how to create your video ad, and walk you literally step by step in the setup process for your first ad.
As I walk you through the setup process for your first ad, I explain all the elements of the ad that you will need to fill out in your ad. And when you finish the course, you can launch your first ad and begin observing results.
WHY VIDEO ADS ARE SO POWERFUL
If you can spend a dollar in the ads, and get a bigger amount of sales back, then you can increase your spending to get more and more profitable sales. And as you increase sales more and more, you will naturally grow your business more and more.
So if you get the ads profitable, they can become the biggest growth channel for your business.
Note about the course: since I walk you through how I make my own ad, I will naturally show you an ad. I am not trying to sell you anything in my ad. It just happens to be the example of my own ad that I am using, and that is why I am showing it. There is no promotion in the course.Go ahead, sign up for this video marketing course, and let's get you experimenting with your first YouTube ads today!
INSTRUCTOR BACKGROUND
I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 750,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
Most of my business is selling products online and I constantly do video marketing, video sales, and run YouTube ads for myself and for my clients. Today and moving forward, video marketing is one of the top ways to sell online and engage your audience.I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business, and fulfill your dreams using the video marketing strategy I show you in this course.
BONUSES INCLUDED*
Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable* Personal invitation to my Facebook community after you complete the course* My list of 50 business-success skills when you complete the course
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.
- People who sell products or services online
- Entrepreneurs and business owners
- Anyone who wants to get an extra boost promoting anything
The course is for now clear and on point. Helping me a lot to set my first ad for YouTube video ads. For now this course have things that I need.
This is a great course about Youtube ads.It's clear and concise, and covers all the aspects of Youtube ads.
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